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幸运快三app 一个棕色的纸袋,让这家连锁餐厅一飞冲天

admin | 2020-03-12 05:42 浏览数:

  现年48岁的杰夫·西内利开玩乐说,他“一丝不挂地从娘胎里出来,把脐带卖给了大夫,此后就再也异国停留做生意。”原形上,他的生意头脑在10岁的时候就彰显无遗。彼时,他频繁在老爸的夜总会捡拾烟头,以换取一些零花钱。后来,他最先经营俱乐部和餐厅连锁店,其中包括Which Wich至尊三明治。这家连锁餐厅以其可定制的产品和订购流程而著名:客户只需用店里挑供的水笔,在一个附有菜单的纸袋上勾出本身爱的食材,交给店员,就能够吃到一份为本身量身定制,装在谁人纸袋的稀奇三明治。Which Wich现在拥有438家店面,2016的营收额高达2.17亿美元。让吾们一首来谛听西内利自述的创业故事:

  吾是在密歇根州哈姆特拉米克市一栋两层楼房里长大的。吾们住在一楼。吾的祖父母住在二楼。他们倚赖一个当局资助的食品券计划解决吃饭题目,并且同时打三份工来维持生计。吾的父亲卒业于法学院,然后最先经营夜总会生意。

  当吾10岁的时候,他会在每个周六带吾一首往上班,然后让吾在停车场捡拾烟头和瓶盖。吾频繁跟爸爸讨价还价,以换取足以购买糖果的酬劳。这段经历通知吾,任何做事都不是渺幼的。

  吾后来考上密歇根州立大学,并在1990年获得通信工程学位。大四的时候,吾一面上学,一面为做事长弯棍球队底特律Turbos打球。在西雅图城市大学完善MBA学位之后,吾最先为老爸做事,做酒吧侍者,管理他的俱乐部幸运快三app,以及打长弯棍球。

  Jeff Sinelli, 48, jokes that he emerged from the womb “naked and broke, sold the umbilical cord to the doctor, and hasn’t stopped since.” In truth, his hustle manifested itself at age 10, when he eked out cash by picking up cigarette butts at his dad’s nightclub. He later began opening clubs and restaurant chains, including Which Wich Superior Sandwiches. It’s known for its customizable offerings and ordering process: Customers mark up a bag with a menu on it; the food is delivered in that bag. Which Wich now has 438 stores, and 2016 revenue was $217 million. Sinelli’s story:

  I grew up in a two-story house in Hamtramck, Mich. We lived on the first floor, and my grandparents lived on the second. My grandparents were on a government assisted food program, and both of them worked three jobs to make ends meet. My father graduated from law school, then got into the nightclub business.

  When I was 10, he would take me to work with him on Saturdays and put me in the parking lot to pick up the cigarette butts and bottle caps. I would negotiate my pay—enough to cover my candy. That experience taught me that no job is too small.

  I went to Michigan State and got a degree in communications in 1990. My senior year, I played professional lacrosse for the Detroit Turbos while going to school. After finishing an MBA at City University of Seattle, I worked for my father, playing bartender, managing his clubs, and playing lacrosse.

在Which Wich达拉斯总部幸运快三app,西内利稀奇爱玩五彩纸屑大炮。| 图片挑供:Nancy Newberry for Fortune  在Which Wich达拉斯总部幸运快三app,西内利稀奇爱玩五彩纸屑大炮。| 图片挑供:Nancy Newberry for Fortune

  有一次,吾专门飞赴达拉斯探看吾的哥哥。吾能够闻到弥漫在空气中的创业精神,随即鉴定,这才是正当吾发展的城市。28岁那年,吾创办了一家名为“主街避难所”(Main Street Asylum)的俱乐部。一场大火吞噬了这栋修建的屋顶。因而,吾获得了一份很划算的租约,然后将其改造为一个户表庭院酒吧。那是1996年。从装修到开门迎客,十足消耗了10万美元旁边。这笔钱来自吾的大约2万美元存款,从亲戚良朋那里借的几千美元,以及松散在20张名誉卡上的8万美元债务。

  吾住在一位良朋的后屋。在长达一年的时间里,吾白天向广告代理商倾销电视节主意广告时间。每当夜幕降一时,吾就在车内换上牛仔裤和夜总会的服装,往经营吾的庭院酒吧。

  由于这栋修建异国屋顶,吾们不得不在冬天休业,在春天重新盛开。但当酒吧重重生意业务时,吾们行使一个为期4天的长周末,在俱乐部前门表举办了一个艺术节,最后斩获逾10万美元的啤酒出售额。吾用这笔钱偿还了债务。这学徒意首飞了。

  在接下来的几年里,吾开设了10家夜总会和餐馆。每当幼赚一笔的时候,吾总是最先经营别的生意,从马挑尼酒吧到一家汉堡餐厅,不息地折腾。吾爱创造新概念。后来,吾决定追求一门能够扩展,并在其他城市复制的生意。

  Then I went to Dallas to visit my brother. I could smell the entrepreneurial spirit and decided that was the town for me. At 28, I started a nightclub called the Main Street Asylum. The building didn’t have a roof because of a fire. So I got a great lease and turned it into an outdoor patio bar. It was 1996, and it cost about $100,000 to open. I had about $20,000 in savings and borrowed several thousand from friends and family. I had $80,000 in debt spread over 20 credit cards.

  I lived in a friend’s back house, and for a year I sold TV airtime to ad agencies during the day. At night, I’d change in my car to jeans and my nightclub clothes and work at the club.

  Since we didn’t have a roof, we had to close the bar in the winter and reopen in the spring. But when we reopened, there was an art festival outside our front door over a four-day weekend, and we made more than $100,000 in beer sales. That cleared the debt, and the business took off.

  I opened 10 nightclubs and restaurants over the next few years. Every time I’d make a little, I’d start something else, from martini bars to a hamburger restaurant. I was having fun creating concepts. Then I decided I wanted to find one thing that I could expand and replicate in other cities.

2003年,杰夫·西内利出席首家Which Wich餐厅的开业仪式。行使棕色纸袋这一灵感,来自这位创首人的母亲为他包装私塾午餐的一个标有其名字的棕色粗布袋。| 图片挑供: Courtesy of Which Wich   2003年,杰夫·西内利出席首家Which Wich餐厅的开业仪式。行使棕色纸袋这一灵感,来自这位创首人的母亲为他包装私塾午餐的一个标有其名字的棕色粗布袋。| 图片挑供: Courtesy of Which Wich

  吾看到一位良朋正在做蒙古烧烤。吾认为,经过将这个概念当代化和品牌化,吾能够做得更益。于是,吾卖失踪手头上所有的生意,在1998年创建了成吉斯汗烤肉坊(Genghis Grill)。吾消耗15万美元创办了第一家餐厅,然后动用越来越众的资金让每家餐厅变得更大更益。现金流很益,吾还从美国幼企业局(SBA)获得了一笔贷款。

  人们最先打来电话,期待获得特许经营权。吾正本有时出售特许经营权,但当你接到如此众咨询电话的时候,你清新你正在经营某栽稀奇的生意。但吾发现,一些挥舞着支票的人纷歧定信念吾的价值不悦目。有些家伙想自走其是,而不是恪守吾们的特许经营制度——这栽制度旨在确保客户不论身处何地,都能获得相通的用餐体验。有一次,吾走进一家成吉斯汗烤肉坊,发现它竟然在经营未获授权的产品。吾不得不把它们丢到垃圾桶里。你总会碰到一些不守规矩的添盟商。吾总是专门礼貌地向他们注释为什么吾们要云云做,这栽策略不息很有效。  2002年,Consilient餐厅收购了成吉斯汗烤肉坊,给了吾一笔足以让吾开启新征程的资金。在悉心钻研了诸如比利姆派餐厅的托尼·孔扎、赛百味餐厅的弗雷德·德卢卡和吉姆·约翰餐厅的吉姆·约翰·利奥托等三明治创首人的传奇经历之后,吾的脑海里骤然萌生了一栽思想。吾想书写一个相通的永久故事。

  就云云,吾创办了Which Wich至尊三明治餐厅,并让它成为一个迎接添盟商的餐饮品牌。吾亲手设计了餐厅的标识,并在全美餐饮协会大会上分发名片。在吾们制作第一个三明治之前,众家走业杂志就报道了这个概念。幼时候,吾妈妈频繁将吾的午餐放在一个棕色的粗布袋中,并在上面写上吾的名字。这就是Which Wich订购体系的灵感源泉。客户走进餐厅后,只需在一个附有菜单的棕色纸袋上勾出本身爱的食材,交给店员,就能够吃到一份为本身量身定制的稀奇三明治。很众人看到这个创意后,都想成为其中一份子。  I saw a friend doing Mongolian barbecue. I thought I could do it better by modernizing the concept and branding it. So I sold off everything and started Genghis Grill in 1998. I spent $150,000 on the first restaurant, then more and more to make each one bigger and better. The cash flow was good, and I got an SBA loan.  People started calling, wanting franchises. It wasn’t my intent to franchise, but when you have that many inquiries, you know you’re onto something special. But I found out there are people waving checks who don’t necessarily hold your values. Some guys wanted to do things their way, rather than keep to our franchising system, which ensured that customers had the same experience everywhere. One time I walked into a Genghis Grill and there were unapproved products in the food line. I had to throw them in the trash. You always encounter situations like this with franchisees. I’m always respectful and explain why we operate the way we do, which been successful.  In 2002, Consilient Restaurants bought Genghis Grill, giving me enough money to start something new. The lightbulb went off after I studied the legacy of sandwich founders like Blimpie’s Tony Conza, Subway’s Fred DeLuca, and Jimmy John Liautaud at Jimmy John’s. I wanted a long-term story like that.  So I started Which Wich and made it franchise-friendly. I designed a logo and passed out business cards at the National Restaurant Association convention. Industry magazines wrote about the concept before we made our first sandwich. My mom used to put my lunch in a brown sack and put my name on it. That inspired our ordering system. Customers would come in, write their orders on a brown paper bag, and the sandwich would be made to order. People read about the idea and wanted to be a part of it. 2003年,第一家Which Wich餐厅在达拉斯主街开业。这个店面此前是一家赛百味餐厅。西内利泄漏说,是他说服房东不要续租。图片挑供:Courtesy of Which Wich   2003年,第一家Which Wich餐厅在达拉斯主街开业。这个店面此前是一家赛百味餐厅。西内利泄漏说,是他说服房东不要续租。图片挑供:Courtesy of Which Wich

  那时有很众赛百味和奎兹诺斯餐厅,但吾认为吾能够做得更益。2003年,吾们的首家餐厅在达拉斯主街开业。吾说服房东不要与赛百味餐厅续约。他清新吾们创建成吉斯汗烤肉坊的历史,咨询吾们会经营哪些纷歧样的食品。吾说,“奶昔。”他说,“成交。”

  吾们膨胀到全美的很众地区,然后最先走向国际。五年前,吾飞赴印度进走了一趟探险之旅,但吾觉得在那里开店的时机还不走熟。不过,这趟经历协助吾创建了一栽面向非传统地点的体系。现在,吾们拥有差别周围的店面,从公用电话亭那般大幼的店面,到面积达1700平方英尺的旗舰店,星罗棋布。塔吉特百货邀请吾们进驻其百货商场。因而,吾们现在在添州的9家塔吉特商场开设了分店。

  吾很早就学会了关注周围的一概。吾每天都会查看吾们的邮箱,吾爱签定每一张支票。从市场营销到房地产,再到平时运营,经营一家连锁餐厅涉及很众层面,你必须周详晓畅。

  杰夫·西内利|吾最益的提出

  Which Wich连锁餐厅创首人,首席实走官兼首席氛围官

  要有紧迫感。一旦三明治袋递过来时,吾们就必须立即最先制作,由于吾们着重客户的时间。吾们不会延宕人们的时间,吾们会及时呈上美味。

  永世不要耗尽能量、你的物资,以及任何东西。吾们总是保持货架满满。它传达的新闻是,这家企业资本优裕。你永世都不要卖光客户来购买的产品。

  开发并信任你的直觉。吾的三个决策者是吾的直觉、吾的心里和吾的头脑。当你正在做出正确的决准时,你是清新的,由于你的身体会通知你。吾之因而兼任首席氛围官,是由于吾深知,成功取决于所有员工的能量。(财富中文网)

  原文刊载于2017年5月1日发布的《财富》杂志。

  作者:Dinah Eng

  译者:Kevin

  There were a lot of Subways and Quiznos then, but I thought I could do better. Our first store, in 2003, was in Dallas. I convinced the landlord not to renew his lease with Subway. He knew our history with Genghis Grill and asked what we’d do to be different. I said, “Milk shakes,” and he said, “Let’s do it.”

  We expanded across the country, then started going international. Five years ago, I went to India on an exploratory trip but decided the time wasn’t right to open there. Still, I used what I learned and created a system for nontraditional locations. Now we have everything from kiosk-size Which Wiches to 1,700-square-foot locations. Target asked us to build into some of their stores, so we’re currently in nine California Targets.

  I learned early on that you need to keep an eye on everything. So I visit our mail room daily to look at what comes in, and I like signing every check. There are so many tangents, from marketing to real estate to operations. You have to have a full understanding of them all.

  My Best Advice

  Jeff Sinelli

  Founder, CEO, and Chief Vibe Officer, Which Wich

  Have a sense of urgency. As soon as a sandwich bag hits the line, we start making it because we value the customer’s time. We don’t hold people up. We show up.

  Never run out … of energy, of your supplies, of anything. We keep our shelves full. It sends the message that the business is well capitalized. You never want to run out of the product that a customer comes in for.

  Develop and trust your gut. My three decision makers are my gut, my heart, and my head. You know when you’re making the right decision because your body will tell you. I’m the Chief Vibe Officer because success is all about energy.

  A version of this article appears in the May 1, 2017 issue of Fortune.

参考消息网3月5日报道 据法新社报道,瑞士警方3月5日说,一位感染新冠病毒肺炎的74岁女性在瑞士去世。这是瑞士第一例新冠肺炎死亡病例。

三国是一个英雄辈出的年代。

  今年脱贫攻坚要全面收官,原本就有不少硬仗要打,现在还要努力克服疫情的影响,必须再加把劲,狠抓攻坚工作落实

■来论

  善于化危为机,体现着唯物辩证的思想方法。面对纷繁复杂形势,我们需要客观地而不是主观地、发展地而不是静止地、全面地而不是片面地、系统地而不是孤立地观察事物、分析问题、解决问题,在矛盾双方对立统一的过程中把握事物发展规律。善于化危为机,对领导干部来说,也是必备的一种本领。抗击新冠肺炎疫情,是国家治理能力的一次大考,也是干部能力的一次大考。越是这个时候,越要用全面、辩证、长远的眼光看待问题,越要开动脑筋,主动作为,善于化危为机,而不是茫然、坐等、懈怠,为眼前的问题和困难所吓倒。

  新浪娱乐讯 北京时间3月7日消息,据香港媒体报导,唐诗咏与马国明盛传由“兄妹情”升至“恋情”,因而爆出不少负面传闻。最近唐诗咏绯闻男友陈思铭一篇失恋感言,令人联想到马国明疑似是第三者。之后再有报道指,马国明向友人用粗口骂陈思铭,以及传唐诗咏怀孕。马国明前天(3月5日)已澄清没有讲粗口及不是第三者,称不认识陈先生,不想扯上关系。唐诗咏则间接反驳怀孕传闻,希望给她一点宁静。

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